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Customer Experience of smart phones
This is a new analysis of customer feedback, which is available online, about their smart phones. At this time we are tracking and analyzing comments from 37,110 customers on 136 mobile smart phones. I...
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iPhone 4S knock customer satisfaction ratings out of the park
We finally got enough customer feedback to see the evidence that iPhone 4S substantially improved customer experience compared to iPhone 4 models. Apple resolved antenna issues completely and as the...
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Customers view of Tablets-2011
This analysis is based on 30,670 customer reviews of 108 tablets published online by December 24th 2011. To insure statistical representation and accuracy of results, we have focused on 18 tablets that...
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Amazon Kindle Fire vs Asus Transformer Prime
This analysis of customer reviews for Kindle Fire vs Asus Transformer Prime shows the attributes of customer experience that are the most important to the customers and how their experience meets...
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A Case for Simplicity Marketing
According to the authors of very popular series of blogs “What Do Consumers Really Want? Simplicity” published recently on Harvard Business Reviews site: “Consumers are overwhelmed by the volume of...
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Smartphone Recommendation Engine
A few years ago, while I was looking to buy my first smartphone, I noticed that everyone was trying to sell one to me based on device specifications. No doubt, the specifications, features and...
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Customer Engagement and Experience Influence Consumer Selections
This is our third annual analysis of customer perceptions of smartphones. This report is produced entirely by means of Social Media research. Customers became even more active in 2012, sharing their...
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Customer Satisfaction Is A Relative Term
Customer perceptions of products and services, or companies and brands, are measured using different scales and methodologies. Regardless of any ambiguity of definitions and sophistication of...
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WoM Marketing-Does it Really Work?
New research shows early signs of Nokia Lumia 928′s breakaway success. While it’s Social Net Promoter Score® is 12% below Lumia 920, it’s Social Engagement Rate is 264% higher. We measure Social...
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Apple at the crossroads
As many products and services are becoming more agile by design, even the best-designed products have shorter and shorter time to enjoy superior profit margins before competition starts to catch on....
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